Search Engine Marketing

“How do I get my website to come up on top of the search engines?” – That is one of the most frequently asked questions I get asked by clients.
 
The truth is, it’s not easy.  With millions of websites on the internet right now and thousands being added each month, everyone is striving to do the same – to come up in the first spot (or on the first page).
 
In reality there are only 2 ways you can come up on top of search results in Search Engines:

1. Search Engine Optimisation (SEO)

Search Engine Optimisation is where you website is optimised for specific keywords and key phrases.  If you are interested in SEO, visit our Search Engine Optimisation page

2. Search Engine Marketing (SEM)

Search Engine Marketing (also referred to as Pay Per Click Marketing) is when an advertiser (you) pays for each qualified click that sends a search engine user to your web page.  PPC requires you to bid on keywords or phrases that relate to your business.  The best known pay per click service is Google AdWords.  Generally you can bid from as little as a few cents per visitor.  However, the more you bid the higher up in the search engine your advertisement will appear.  Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

You can certainly set up your own pay per click marketing campaigns, but it can take you weeks even months for you to work out the right keyword / keyphrase combination.

If you need help with this, I have partnered up with a company who can organise an effective Search Engine Marketing campaign for you.  This is what they offer:

Local Buyers, In Reach

As your prospective consumers abandon traditional print media (like newspapers and paper yellow pages) and spend more time online, how can you turn local online searches into phone calls?

Introducing ReachSearch: pay-per-click search engine advertising developed specifically for local and regional businesses.

Be At The Right Place - At The Right Time

ReachSearch is the most affordable and effective way to get your local business in front of people in your service area right as they're ready to make a purchase. That’s because we cover over 97%* of the places where Australians search online. Because we’re not bound to any publishers except the ones that deliver the best results for you, we include heavyweights like Google AdWords™, Yahoo!® and MSN® as well as the ReachLocal Australia Search Network: a stack of powerful specialty sites that can turbo-charge your campaign.
(* Nielsen/Net Ratings, 2009.)

Search Network

Our proprietary technology puts your ad on an extended network of hundreds of specialty sites and directories, then optimizes across those sites to maximize the performance of your campaign. The result? Extra reach with more conversions and a lower cost-per-click. The ReachLocal Australia Search Network makes your campaign go even further by:
 
- Reaching consumers who are searching on powerful specialty sites & directories
- Reaching consumers who are clicking on the top organic search engine listings achieved by partners in our network
- Boosting your campaign results through optimization across our extended Search Network

Intelligent Spend

The best part? You only spend when someone already looking for your services clicks on your ad (the industry term is pay-per-click, or PPC). Plus, our campaign managers utilize smart technology to optimize your campaign twice daily, shifting more of your advertising dollars to the keywords and sites that give you the most phone calls and contacts. We call this conversion-based optimization. Our clients call it "magic."

Personal Touch, Clear Results

Your Internet Marketing Consultant works one-on-one with you to identify your specific marketing needs and goals. Then, our team of online advertising specialists leverage our search engine advertising experience to set up and manage campaigns expertly. Our detailed reporting provides all the stats you and your team need to monitor your campaign's progress - and how users are interacting with it. We'll give granular details on every click, visit, e-mail, download, web form and phone call made from your ad, and our Call Recording feature even lets you listen to each call so you discover training opportunities for your business.

Find out about Search Engine Marketing

If you are interested in finding out more about Search Engine Marketing, fill out your details below and click submit.  And I will organise to get one of the Marketing Consultants to get in touch with you.